Anjum Marketing Campaigns

Optimizing Marketing ROI for Anjum Hotel

I analyzed Anjum Hotel's marketing strategies in-depth. Here are the key takeaways:

Findings:

-TV Channel: Highest ROI.

-2024: Peak revenue and bookings.

-Radio: Most frequently used, longest duration.

-Search Engine: High engagement, low booking conversion.

-Families: Highest revenue audience.

-November 2023: Most campaigns.

-Revenue vs. Expenditure: TV leads revenue, search engine highest spend.

️ Limitations:

-Varying campaign durations.

-Different audience responses.

-Seasonal variations affect performance.

-Tracking discrepancies.

-ROI excludes other performance metrics.

Recommendations:

-Improve tracking for Radio and Billboards.

-Invest more in TV, Influencers, and Social Media.

-Continuously test creatives and targeting.

-Analyze successful Young Adult campaigns.

-Pair billboards with geotargeted digital ads.

-Optimize email content and search keywords.

-Enhance social media and influencer campaigns.

-Maintain balanced investment in TV and digital channels.