About Her / An e-commerce website

ABOUT HER is a full-featured e-commerce website focused on women’s fashion. I designed and developed the entire site using Joomla, combining sleek, fashion-forward aesthetics with a smooth and responsive shopping experience.

The goal was to create a stylish and user-friendly platform that highlights trendy, affordable fashion while offering a seamless path from browsing to checkout.

Key Contributions:

Led the end-to-end UI/UX design, including layout, color palette, typography, and interactive elements

Developed the full website using Joomla CMS, integrating e-commerce extensions for product management, cart, and payments

Designed responsive page templates for home, product listings, single product pages, checkout, and customer accounts

Implemented custom features such as advanced product filtering, sale banners, wishlist, and customer reviews

Optimized user journeys for mobile and desktop to ensure a smooth shopping experience across devices

Ensured backend usability for content managers to easily update products, categories, and promotions

The ABOUT HER website blends fashion with functionality, offering a visually appealing and high-performing shopping platform built with scalability and ease of use in mind.