Optimizing Revenue & Profit in Bike Rentals

This project analyzes bike rental sales and customer trends to uncover key insights that help increase revenue and optimize operations. Using an interactive Power BI dashboard, we identified peak rental hours, revenue patterns, and customer segments.

Increased Revenue: Data shows 67% revenue growth from $4.95M (2021) to $10.22M (2022) by adjusting pricing and promotions.

Optimized Peak Hours: Rentals are highest between 10 AM - 3 PM, allowing for better staff and bike allocation.

Higher Profit Margins: Price adjustments led to improved average ticket size, boosting overall profit to $10.45M.

Customer Retention: 81% of riders are registered users, offering opportunities for subscription models and loyalty programs.