Challenge: MENA moms were struggling with fragmented, often unverified information. The app needed to build trust while competing with free social media content.
Strategy:
• Audience Segmentation: Mapped the audience's emotional milestones (e.g., First Trimester Anxiety, Sleep Deprivation Crisis).
• Developed a combination of medical facts, cultural insights, and viral-style parenting hacks.
Results:
• 30% Increase in Session Duration, with an average of 11.4 minutes per session (industry average: 8.7 minutes).
• 63% Retention Rate, with users returning within 24 hours.
• 500k+ organic reach generated by user-shared content, significantly raising brand visibility.
Creative Touch:
• Introduced a "Swipe-Back" feature that personalized the experience when users tried to leave the app, which reduced abandonment by 18%.
| اسم المستقل | Hamada A. |
| عدد الإعجابات | 1 |
| عدد المشاهدات | 10 |
| تاريخ الإضافة |
