Zero MSG _ Rebranding Copy for Flavor Enhancer-Free Products

Goal: Change the perception of Zero MSG from a diet product to a smarter choice for families.

Strategy:

• Shifted messaging from "deprivation" to "empowerment" (e.g., "We won’t stop you from enjoying sweets... We’ll help you choose what’s best for your family.").

• Launched educational content to inform families about healthy choices.

Results:

• 175% Sales Increase in supermarkets across Egypt.

• 64% decrease in bounce rate with more engaging, solution-oriented product descriptions.

• A 7-day video campaign reached 1.2 million views and a 9.4% CTR to the website.

• 38% of new customers came from referrals by "Mama Squads".

Creative Touch:

• Introduced a Random Recipe Generator on the website, boosting engagement time to 5.7 minutes per session.