Espresso Egypt _ Advertising Copy for Premium Coffee Products

Goal: Increase sales for a new e-commerce store in a competitive market.

Strategy:

• Emotional Connection: Focused on the "rituals" of coffee, turning it into a personal experience. Example: "The first 3 sips of Espresso Egypt will redefine your mornings... It's not just coffee; it's a ritual."

• Developed multiple ad copies that targeted customers’ love for social sharing and status.

Results:

• 220% Sales Increase in 6 weeks.

• 12.3% Conversion Rate from Facebook Ads (industry average: 5.8%).

• 35% of reviews quoted the ad copy word-for-word, reflecting strong brand connection.

• 340% Instagram Follower Growth after a user-generated content campaign, with over 1,400 customer-shared photos.

Creative Touch:

• QR Code on packaging: Triggered personalized voice messages to increase engagement and build connection, achieving a 72% scan rate.