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SOWT Analysis (STAR OF PORTSAID)

STRENGHS

• Strategic Location: Positioned in the heart of the market, making it easily accessible and increasing foot traffic.

• Product Variety: Offers a wide range of casual and home wear for all age groups (from newborns to 12 years old), along with men’s and women’s clothing, shoes, and travel bags.

• Competitive Prices: Affordable pricing for low- to middle-income groups, attracting a broader customer base.

• Spacious Display Area: The center has three floors, allowing for effective and attractive product displays.

• Excellent Customer Service: Staff are well-trained to provide professional and prompt service.

• Good Reputation: The center enjoys a positive reputation, building trust with customers.

WEAKNESSES

• Lack of Awareness: Insufficient promotion of the center’s services limits its ability to attract new customers.

• Weak Digital Presence: The Facebook page has some interaction, but it is weak. categories are inaccurate, and both the cover and profile pictures lack visual appeal, which affects overall engagement and customer interest.

• Poor Communication: The response to customer inquiries on Facebook is limited and not consistently applied to all posts, as only a few queries receive replies.

OPPOURTUNITIES

•Online Shopping: The growing trend toward e-commerce presents an opportunity to expand the customer base and increase sales.

•Leverage Local Events: Organize special offers or events during local occasions to boost sales and brand awareness.

• Digital Growth: Utilize paid advertisements to expand reach and attract a wider audience.

• Content Expansion: Incorporate videos or live streaming to enhance interaction and build a stronger connection with customers.

•Partnerships: Partner with local businesses or pages in Port Said to improve visibility and engage in cross-promotion.

THREATS

•Increased Competition: The growing number of competitors, both physical stores and online, puts pressure on the center.

•Economic fluctuations and price hikes: Increasing costs and reducing purchasing power put pressure on businesses to balance affordability with competitiveness.

•Changing Customer Preferences: The fast-paced changes in fashion trends require constant adaptation to customer tastes.

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اسم المستقل محمد ط.
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