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A Revenue Optimization role at ITC Hotels typically involves managing strategies to maximize revenue by analyzing demand, pricing, and occupancy trends. Responsibilities include using key metrics such as Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and Gross Operating Profit Per Available Room (GOPPAR) to monitor and adjust pricing strategies. The role also involves forecasting demand based on historical data and market trends, optimizing distribution channels (such as online travel agencies), and implementing dynamic pricing techniques to balance supply and demand efficiently.