Customer Churn Analysis

This analysis not only illuminated key patterns and metrics behind customer retention but also armed us with actionable insights to foster customer loyalty.

Churn, or customer attrition, is the rate at which customers stop doing business with a company over a specific period, indicating customer retention and areas for improvement.

In today's competitive market, understanding customer behavior and reducing churn is crucial for business success. I recently completed a comprehensive churn analysis project, and I'm thrilled to share some insights and key takeaways from this endeavor.

-Here are my insights :

Total customers =1000

Churned customers =2037

Churn rate =20%

Active customers =5151

Avg Tenure =5.01

-Customers in france represent 50% of total customers

-Number of exit customers who have a credit card is greater than who have not

-Most customers churn at the age between 28,38

-smith is the most important customer he bought 32 product