Build CRM of CIMR based on SAP

· Problem

The CIMR started using informatics systems in the 50s, gathering valuable information about its clients, including individuals and businesses.

as they say data is a treasure, that provide better understanding of the business and the clients.

CIMR aim to leverage it for better understanding their business and clients, this has led them to explore market solutions that can treat the data to gain a comprehensive view of clients and the market. By doing so, they can effectively target similar clients with greater precision and achieve a higher ROI, especially in advertising.

· Solution

To capitalize on this data, CIMR has decided to adopt a market solution, such as SAP , Sales force , oracle CRM , Microsoft CRM …

After conducting thorough benchmark and considering various factors, CIMR has opted for the SAP solution, and his various Modules: sales, marketing, Services Analytics, and Hybris …

Mixing Cloud and on premise

There are two types of information, general information that can be transferred outside Moroccan Borders without any issues, so they will be synchronized and sent to the SAP Cloud, and personal information that must be kept within Morocco and stored in CIMR’s internal system.

The chosen solution revolves around the convergence of cloud and on-premises systems, to respect the Moroccan laws and CNDP controls.

This approach ensures that the data requiring processing remains in compliance with local regulations and is securely stored within the country’s borders.