Logo & Visual Brand Identity For Tranbest

Overview:

Tranbest is a cutting-edge delivery company offering a range of transportation solutions to meet the diverse needs of businesses and individuals. With a fleet consisting of large trucks, medium trucks, and small trucks, Tranbest can efficiently handle deliveries of various sizes and types.

For transporting containers, Tranbest's large trucks provide ample capacity and robust logistics capabilities. Whether it's moving goods across long distances or managing large-scale shipments, Tranbest's large trucks are equipped to handle the task with efficiency and reliability.

When it comes to transporting furniture and goods, Tranbest medium trucks offer a versatile solution. These vehicles are designed to accommodate a range of items, providing secure and timely deliveries for businesses and individuals alike. From small businesses requiring regular shipments to individuals moving their belongings, Tranbest's medium trucks are well-suited to handle such requirements.

Tranbest also caters to the needs of those seeking small parcel deliveries. With its fleet of small trucks, the company ensures swift and secure transportation of items such as clothes and electronic devices. Tranbest's small trucks offer a convenient and efficient solution.

As a modern delivery company, Tranbest prides itself on its commitment to excellence in customer service and technology-driven logistics. The company's advanced tracking systems and real-time updates keep customers informed about the status of their deliveries, fostering transparency and trust.

With a focus on serving both businesses and individuals, Tranbest aims to be a reliable partner for all transportation needs. By combining efficient operations, diverse vehicle options, and a customer-centric approach, Tranbest strives to provide seamless and dependable delivery services in today's fast-paced world.

Mission:

In my role as Tranbest Brand Designer, my primary objective was to create strong visual elements that reflect the values and future vision of the company.

The messages that the company seeks to deliver to customers through visual elements: seriousness, reliability, intelligence, success, hard-working, and trustworthiness.

Logo Concept

The concept was to design a logo that incorporated the initials of the brand, specifically the letters "T" and "B". To complete the logo, it was necessary to add something distinctive, something that gives meaning to the logo and makes it more unique, while preserving simplicity. Therefore, I utilized the negative space between the two letters and assigned it the number one, symbolizing excellence and reflecting the concepts of the logo.

After completing the logo , I found that it lacked dynamism. Therefore, I had to give it a -10° skew to make it more lively.