مشروع تحليل بيانات لمتجر Elite

أهداف المشروع :-

•عمل تحليل سنوي للبيعات الخاصة بالمتجر.

•فهم سلوك عملاء المتجر.

•استخراج الأفكار المناسبة و الجهمور المستهدف الأكثر شراء لمنتجات المتجر لتحقيق نمو أكبر للفترات المقبلة.

Objectives

•Create annual Sales Report.

•Understand their customers.

•Insights and Steps for grow.

Insights:

•Women are more likely to buy then Men with percentage (~65%).

•Adult Age Group between (30-49 years) is max contributing with percentage (~50%).

•Amazon, Flipkart, and Myntra channels are max contributing with percentage (~80%)

•The Top 3 Statues that gain sale are Maharashtra, Karnataka and Uttar Pradesh with percentage (~35%).

Conclusion and recommendations:

•Elite Store should target women customers with age between (30-49years) who lives in the 3 top statues by ads-offers-promotions-coupons that provided from the top 3 Channels.