Roaya

Roaya is a laboratory for medical analysis and blood research who is a new comer into an already saturated domain. In fact, Roaya is ready to take the challenge, to be in a class all of its own.

To begin this adventure, a mark had to be created first, to show the potential of Roaya to the public and to introduce its business and the versatile services it provides. This brings me into the main workflow. As a designer, the first step involves making some quick sketches as a way to identify more clearly the situation and find the right solution which respects the intentions of Roaya and deliver the right message to the public. After that, all the remaining workflow takes place in Adobe Illustrator which allows for the addition of final lines to the previous selected sketch as well as the addition of a proper color palette that is going to be the base for the upcoming identity and brand design.