– Developing marketing strategies to achieve business objectives.
– Analyzing customer demands, preferences and buying habits to create new marketing strategies.
– Designing and Collecting customer feedback by Google Forms.
– Defining and developed accurate metrics for digital promotional campaigns in order to analyze the impact and performance of particular digital channels.
– Executing, managing, and optimizing digital media campaigns with a focus on campaign KPIs and goals
– Implementing test initiatives such as ads , A/B testing, multivariate testing, offer testing, as needed
– Analyzing weekly results and made appropriate changes to media buys
– Producing and submitting weekly reports outlining progress against KPI objectives.
– Conducting monthly reports and pro-actively participated in weekly team meetings with managers.
– Updating market data in CRM system.
– Coordinating with sales team in planning promotional activities.
– Identifing business risks and recommended corrective actions.
– Designing posts, reels ,and content analytics