عمل وصف فني ومنهجية عمل لمشروع براندنج ولوحات إرشادية وشاشات

In the initial stage, vendors are expected to submit their proposals, which may consist of

multiple specifications that require varying prices. These proposals should detail their

approach, methodology, technical expertise, and specifications related to the use of materials

in delivering the branding services as outlined in the RFP.

Scope of work

Branding Research & Concept Development

• Walls & Murals – Large-scale graphics showcasing tournament identity, football

heritage, and Saudi culture withing the tournament.

• Glass Partitions & Office Spaces – Frosted/printed branding with team colors, motifs,

and AFC Asian Cup elements.

• Reception & Entrance – High-impact branding with digital displays and welcome

signage.

• Corridors & Common Areas – Thematic designs, wayfinding signage.

• Meeting Rooms & Executive Offices – Thematic room naming and high-quality

branding decals.

• Signage & Wayfinding – Interior/exterior signage, emergency exits, interactive

directories.

• Printing & Promotional Materials – Banners, posters, and branded materials for official

use.

• Stand Screens for Advertisement and Internal Announcements:

o Supply and installation of branded digital stand screens in building corridors

and common areas.

o Screens will be used for internal communications, event announcements,

branding messages, and visual content related to the AFC Asian Cup 2027.

o The design and placement of the screens should align with the overall branding

and interior aesthetics of the LOC facilities.

o Vendor shall propose recommended screen sizes, technology (e.g., touch or

non-touch), and content management solutions.

o Minimum requirement: Easy-to-update digital signage software or integration

with the organization’s existing communication system.

• Employee Desks – QR Code Branding Element:

o Production and placement of QR codes linking to the LOC Branding Handbook

on all employee desks.

o The QR code shall be printed on high-quality, durable material (e.g., acrylic or

laminated card) and designed in alignment with the LOC’s visual identity.

o Placement to ensure visibility and easy accessibility for quick reference.

o Purpose: To promote consistent branding practices across departments by

giving employees direct access to brand guidelines.