تصميم هوية بصرية

BeThere — Brand Identity Brief

What BeThere is

BeThere is a live presence platform. People anywhere in the world experience real physical locations in real time — not by watching, but by being present.

A trained field operator physically walks a real location live, acting as the physical proxy of remote participants. A certified guide provides narrative and context. An experience director manages the session. Participants do not watch passively — they send structured intentions that direct what the operator does in the real world, speak live to the guide by voice, and see contextual content pushed to their screen in real time.

BeThere begins in Florence, Italy. It expands city by city — each new location added only when a trained operator is on the ground there. The long-term vision is a global network of trained operators, each a live presence point, accessible through a single platform.

It is not a virtual tour. It is not a video call. It is not a livestream. It is a new category: live presence.

The tagline: The feeling of being there.

Who it is for

Two audiences:

Individuals — people who cannot travel due to mobility limitations, economic barriers, or distance. People who want to experience a place deeply, not as tourists but as participants. People who want to direct where the operator walks, ask the guide questions by voice, and feel genuinely present in a real place.

Schools and institutions — teachers who want to take their class to Florence for a lesson without leaving the classroom. Cultural institutions that want to reach audiences they cannot physically host. The experience is projected on the classroom smartboard, with the whole class participating together.

What we need — deliverables

Logo mark — a visual symbol that represents BeThere. The concept is entirely open. We want the designer's original thinking.

Wordmark — BeThere, Be bold / There regular, serif typeface

Combined lockup — mark and wordmark together, in at least two configurations (horizontal and stacked)

Dark version — for use on dark backgrounds

Light version — for use on light backgrounds

Favicon — 16px, 32px, 64px

Colour palette — with HEX, RGB, and CMYK values

One-page brand guidelines — correct spacing, exclusion zones, minimum sizes, do's and don'ts

All files in SVG and PNG with transparent backgrounds

What we are looking for in a designer

Someone who reads a brief carefully before picking up a tool. Someone whose portfolio shows they have done serious brand identity work, not just logo generation.

Please include in your proposal: three examples from your portfolio that you believe are closest in feeling to what BeThere needs, and a short sentence explaining why you chose each one.