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A rite of passage for anyone starting their own business, creating a logo is an essential ingredient for effective branding, building recognition and dominating the market in any industry.

When you embark on your own logo design process, you’ve got to do it right. It’s an undertaking that takes time, thought, creativity and collaboration—and it’s 100% worth it. Contrary to what you might believe, you don’t need a large budget to hire a graphic designer or even a design background to make a quality logo.

From finding inspiration to choosing the right colors and font, this guide will map out how to design a logo from start to finish, so you can complete the process on your own. Your mission—should you choose to accept it—is to use these guidelines and create a logo that your audience won’t forget.