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Job Description:

Establishes marketing goals based on past performance and market forecasts.

Oversees current offerings and comes up with initiatives for new products or services.

Researches and analyses market trends, demographics, pricing schedules, competitor

products, and other relevant information to form marketing strategies.

Works with marketing staff to develop detailed marketing plans for all media channels

and sales teams.

Approves and oversees the creative development of promotional materials, website

content, advertisements, and other marketing-related projects

Communicates with various media buyers, advertising agencies, printers, and other

services to help marketing projects come to fruition.

Provides in-depth information to interested clients, and acts as a representative for the

marketing department in important buyer meetings.

Works within the department budget to develop cost-effective marketing plans for each

product or service.

Tracks all marketing and sales data and creates detailed written reports and verbal

presentations to bring to senior executives.

Adjusts marketing campaigns and strategies as needed in response to collected data

and other feedback.

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