KETO ROCKETS Branding

Along with providing the necessary nutrient information, KETO ROCKETS develop and deliver in Egypt products that would boost your keto diet. Their menu list includes keto pizza, burger, dessert and bakery that also fit in diabetes type 2 and low calorie diets. Actually, there was no intention from them to rebrand but as a fan of healthy food providers, I was interested in adding more uniqueness to their existing logo that depicts an uppercase letter "K" within a circle and obviously lacks any character. My proposed solution was a mark containing the brand's initials confined in a rocket shape. I believed it was a solid and immediate hint to the name of the brand when used standalone. To strengthen the brand identity, not only was an orbit circular shape used to hold the name in the combination version of the logo, but also, a radial pattern was adopted to complete the brand story. BRAND ATTRIBUTES: KETO - BOOST