Notes Branding

Considering myself a perfume enthusiast and heavy user of both designer fragrances & their alternative dupes, I have arrived at a solid fact when it comes to perfumes. A Designer original fragrance is actually multidimensional integrating more layers that are revealed as you wear it and smell more complex as opposed to its flat counterfeit. I was therefore tempted to present this perspective via an unofficial online designer fragrance retailer brand "notes" that I did not only invent it myself but also designed its visual identity. My design choices including typography, colors & advertising were based on a youth target audience who wish to possess an authentic designer fragrance at affordable value. BRAND ATTRIBUTES: YOUTH - AFFORDABLE