هوية بصرية

CONCEPT:

The ASPIRE Company was founded in 2019 In Saudi Arabia. The slogan “Roasts & Reads”. The goals of this book coffee shop to let people in this area to read and work while they eating, and to create a creative mood.

The target market are students, freelancer workers, readers. This book coffeeshop design to get a comfortable feeling. we proffer our customers to a motivation working mood. they can work on assignments and having meetings and conversations together. This place will have a healthy food menu to support the customer’s body to increase their attention and focus on their works and reading.

I used Yellow color to present the brand because it’s energizing and

radiates positivity and lifts confidence levels. It’s a strong color to motivate customer creativity. It helps the customer take good resolve.

The font I used Vonique font is a luxury sans serif, it’s a tin line with a geometric shape in P letter, a beautiful font that will done to use in logos, books cover, head title in magazines and posters.

DESCRIPTION:

Logo design

Letterhead system

packaging design

menu design

Web design

App design

CLIENT:

ASPIRE

SOFTWARE:

Illustrator, Photoshop, Indesign, XD