E mail marketing campaign using mailchimp

1-Plan Email Campaign

2-Identify a marketing objective, KPI, and the target persona for the campaign

3-Create Email Campaign content

4-A/B Testing for different version emails .

5-Email Campaign Calendar( Planning Phase -Testing Phase-Send Phase-Analyze Phase)

6-Build and Send Email Campaign by using the email service provider, MailChimp.

8-Analyze the Email Campaign Results ,calculate the Open Rate, CTR, and Conversion Rate