LUXOR (Graduation Project)

LUXOR

— A tribute to the past, the present and the future

Challenge

In the heart of Luxor was known throughout antiquity by many names, in its beginning it was called the city of "West", then the Romans called it "Thebes", and its name was given, its name in the hundred, as described by the Greek poet Homer in the hundred, and it was named as well. “The City of Light,” and “The City of the Scepter.” After the Arab conquest of Egypt, the Arabs called it “Luxor,” which is the plural plural of the word palace, as it contains many of the palaces of the Pharaohs. The founding of Thebes dates back to the era of the Fourth Dynasty around 2575 BC

Solution

Inspired by the history of the neighborhood and its artistic effervescence of recent years, the project is atribute to the past, present and future. The guideline of the visual identity is based on the aspect of "well-kept secret", "hidden place" and . Refined, modern and high-end were key words to define the overall aesthetics of the project. luxor inspiration is present, both architecturally and graphically to draw a parallel with the essence of the project.

Brand Identity & Presentation Design

Luxor is nicknamed the City of the Hundred Gates or the City of the Sun, formerly known as Thebes.

Lotus flower

It is known as the beginning of creation in the ancient Egyptians, from which the whole world came out and opened at the head of the god Ra at his birth the flying balloon Tourism is close to tourism.

balloon

Tourism began in its degree from abroad, and surpassed the destinations, in Luxor annually, for the first time in tourism. Egypt is one of the member states in this field, and it outperforms its competing destinations in the field of tourism in the forefront, and occupies the second place in the world after the United States