مدرب ومحاضر تسويق الكتروني | تدريب وتعليم التسويق الالكتروني من البدايه الى الاحتراف

Course 1: Content Marketing

Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

•Plan Your Content Strategy

A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.

•Create Content

Great content has a few common components. In this lesson, you learn the power of storytelling, different frameworks you can use to tell persuasive stories, and how to make the most of your content with curation and repurposing.

•Distribute & Promote Content

Compelling content on its own won’t get the job done. In this lesson, you learn how to promote and distribute your content, and how to keep it all organized with a content calendar.

•Optimize Website UX & Landing Pages

Your website plays a crucial role in reaching your marketing objectives. In this lesson, you learn how to apply UX design principles to your website, and how to create and test landing pages.

•Measure Impact

Measurement is key to the success of your content marketing. In this lesson, you learn what metrics to consider and how to optimize your results.

•Jobs in Content Marketing

We describe what it’s like to be a Content Marketer and what skills recruiters look for in the recruiting process

Qualifying for

This course is qualifying you to work as a Marketing Content Writer.

Prerequisites

No technical prerequisites needed, but you should meet the following criteria:

•Proficient in spoken and written English

•Basic computer skills

•No prior professional experience required

•Age from 18 years and above

Course 2: Social Media Marketing

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

•Social Media Landscape

First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.

•Social Media Channels

We’ll take a closer look at Facebook, Instagram, YouTube, Twitter, and Snapchat. Deliver your message in the most important platforms for your audience. Find and work with influencers to help you.

•Social Media Content

Each social media platform requires a distinct approach. In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.

•Implement & Monitor Campaign

Success in social media requires careful monitoring and management of your content and your audience, management tools, like HootSuite, can help you get the most out of social media.

•Measure Impact

As with all marketing campaigns, you’ll need to measure the impact of you social media efforts. Measure success in different platforms and learn the formula to predict virality.

•Jobs in Social Media Marketing

We describe what it’s like to be a Social Media Marketer and what skills recruiters look for in the hiring process.

Qualifying for

This course is qualifying you to work as

•Social Media Specialist

•Marketing Content Writer

Prerequisites

You should meet the following criteria:

•Proficient in spoken and written English

•Basic computer skills

•No prior professional experience required

•Age from 18 years and above

Course 3: Marketing Fundamentals & Social Media Advertising

Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.

•Intro to Social Media Advertising

Discover how social media advertising works and dive into the current landscape.

•Choose the Right Platforms

Social Media Platforms offer different opportunities for paid advertising. Learn what is possible on several platforms, evaluate which is right for your objective, and your audience.

•Facebook - Getting Started

Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.

•Facebook - Create Ad Sets

Ads need to reach the right audience. In this Facebook focused lesson, you’ll learn different ways to target your audience, ad placements available, and how to determine a budget and bidding schedule.

•Facebook- Create & Manage Ads

Facebook ads require thoughtful planning. Learn how to create and run ads on Facebook, write compelling copy, choose the right images, test different ads, and evaluate the performance of ads using campaign examples.

•Jobs in social Media Advertising

We describe what it’s like to be a Social Media Advertiser and what skills recruiters look for in the hiring process.

Qualifying for

This course is qualifying you to work as

•Media Buyer

•Social Media Specialist

•Digital Marketeer

Prerequisites

You should meet the following criteria:

•Proficient in spoken and written English

•Basic computer skills

•No prior professional experience required Age from 18 years and above