Team members -------------------------------- 1
Preface ------------------------------------------ 2
Table of contents ------------------------------ 3
Executive summary --------------------------- 4
Vision ------------------------------------------- 5
Mission ----------------------------------------- 6
Market analysis -------------------------------- 7
Competitive analysis -------------------------- 9
Strategy ---------------------------------------- 11
Product / Services ---------------------------- 13
Sale / Marketing ------------------------------ 14
Operations ------------------------------------- 16
Preparing the financials ---------------------- 19
Appendices ------------------------------------ 23