Ad campaign using Googl ads for certain Keywords

We used Google Ads to create a marketing campaign called “MohamedFawaz-FWD-HodaOsman” for getting traffic to the link of a free course called “Introduction to Machine Learning” offered by Udacity.

The campaign includes two Ad groups one for awareness called “Ad group 1 – Awareness” with 20 generic keywords related to machine learning, Udacity & AI; the second Ad group is for interest called “Ad group 2 – Interest” with more specific 20 keywords related to the exact course name and related topics that might interest the customer.

Each one of the ad groups is containing 2 ads (with a total of 4 ads) redirecting to a landing page