khoyot fashion - full brand identity

Khoyot means threads.

Khoyot is a premium fashion brand, The Idea was born From the Creator " Diana Ayma " travels and experiences in 2021 Planned to start her own brand with the clothing line "Khoyot" that offers fashion based on designs made by the the designer herself.

CASE STUDY

We designed a flexible identity which could be capable of transmitting professionalism, style and confidence.

Minimalistic yet elegant visual identity. the typography has sharp lines at the end of the letters to represent cut out pieces of fabric

We got inspired by an old Japanese mythology that describes threads as the art of god and those threads are connecting people and time and places together .

PROJECT: NAMING, BRAND IDENTITY

STRATEGY, ART DIRECTION, NAMING, GRAPHIC DESIGN, MOTION : Ahmed Samy