Rabea tea rebranding

Introduction

Rabea Tea is one of the most beloved Saudi Arabian Tea brands, It has been ranked among the top 100 local Saudi brands for the year 2013, and became “The House of Quality Tea.” Rabea Tea continued to develop and diversify its products over the years to satisfy all needs and tastes. Its leading packaging has also topped the market shelves and "Points of Sale" across the Kingdom. Today, Rabea Tea has a variety of carefully selected Tea from around the world to be introduced into the regional markets.

More Original

Our vision to renew the brand by highlighting the most influential elements in Saudi culture. I chose to highlight the Falcon and Tea branch, thereby creating a marque that hinted to the past but also provided a platform for the company going forward.

Challenge

The challenge is how can I make a turning point for Rabea Tea customers, which is to make them feel the real change of product in terms of Saudi identity and spirit.