El-Fares Foods - Brand identity

El fares food new brand identity

El Fares Foods is one of the companies of Al-Faris Group which was established in 1998 and is one of the leading companies in the field of producing and marketing juices, beverages and foodstuffs. All sizes of bottles of juices are based on ISO systems.

Their Mission is to provide the highest quality products, support, health, production and distribution of high-quality products by international standard and enhance the confidence of all parties including customers, employees and shareholders of their company. Their Vision is to looking forward to becoming a leader in the food and juice industry. The vision of Al-Faris is to strive to provide high-quality products to enhance customer confidence. Their Message is to is to be the first choice for consumers by enhancing their customers with high nutritional value, competitive prices and meeting the needs of consumers locally and internationally.

The objective was to provide El Fares Foods with a strong brand identity and a logo that could be identified when the customer finds it in the supermarket.

The logotype previously designed to add the feeling of the natural but it was quite uncatchy add on that the lines, texture and the use monochrome colour makes the previous logo more complex, so to make the logo catchy and memorable in the customer's head, we have to make it simpler.