Traditional and Digital Marketing

Marketing is a changing field, as long as the world is developing, marketing studies and techniques change. Experts define marketing as, “everything a company does to place its product or services in the hands of potential customers”, such things include gathering data about their customers, then knowing the costumer`s needs, and then seek to satisfy it and create more needs (TODOR, 2016). Many people adapts traditional marketing and others use digital. Since every business differs from another, each adapts the technique that suits the nature and the needs of the business. The following paragraphs will look into the differences and the similarities between traditional and digital marketing.