twitter ads campaign

Sometimes you have to think out of the box to create a compelling social presence. Paid advertisement campaigns could be the best way to promote your business and achieve your goals. As brands and businesses continue to create the buzz, Twitter evolves as an exceptional platform for ads.

When you think of social media advertisement, the first few platform names that pop up in mind are Facebook, Instagram, and Pinterest. Since Twitter launched in 2006, Twitter has 320 million active users per month. Despite the struggle, Twitter remains a dark horse. Brands, marketers, and businesses have long under utilized it, but not anymore.

Of course, Facebook ads and paid Instagram campaigns are dominating the market because of their size. However, the power of Twitter advertising also cannot be disregarded. Twitter ads represent an entirely different gamut of features than that of Instagram and Facebook. In the past year, the engagement rate of Twitter ad campaigns grew exponentially by 151%, with video ads contributing to a large percentage of the success.