Google Play Store Data Analysis & Interactive Power BI Dashboard

**Project Overview**

Developed an interactive Business Intelligence dashboard to analyze Google Play Store applications and uncover meaningful insights about app distribution, ratings, pricing models, and installation trends.

The dashboard transforms raw app data into clear and interactive visualizations, helping users understand the mobile app market and explore performance across different categories.

**Key Features & Analysis:**

- **Key Performance Indicators (KPIs):** Displayed total applications, free applications, paid applications, and total installations.

- **Category Analysis:** Analyzed the distribution of applications across different Google Play Store categories.

- **App Type Analysis:** Compared free and paid applications to understand their market distribution.

- **Rating Analysis:** Explored average application ratings across different categories.

- **Installation Analysis:** Compared total installations across app categories to identify popular segments.

- **Interactive Filters:** Added filters for app categories, application types, and content ratings to enable dynamic data exploration.

**Tools & Technologies:**

- Microsoft Power BI

- Data Analysis

- Data Visualization

- Business Intelligence

- Interactive Dashboards

**Project Outcome:**

Created an interactive dashboard that presents complex app market data in an organized and visually accessible format, making it easier to explore trends, compare categories, and understand application market performance.