HERFORM – Women's Fitness Website

Project Overview

HERFORM is a UI/UX design project for a fitness website tailored to women. It aims to provide a modern digital experience that helps women explore fitness programs and training sessions, while also introducing them to trainers and the broader fitness community.

1. Problem

There was a need for a fitness website that reflects a strong, feminine identity, presents services and training programs in a clear and organized manner, and offers an intuitive, engaging browsing experience.

2. Challenge

The challenge lay in striking a balance between a bold, athletic aesthetic and a feminine identity, all while organizing diverse content without compromising usability or the clarity of information.

3. Solution

I designed the UI/UX using Figma, focusing on:

Creating a main interface that captures the essence and brand personality of HERFORM.

Organizing and showcasing fitness sessions and programs in a clear, accessible format.

Designing dedicated sections to introduce trainers, services, and the fitness community.

Highlighting member stories and experiences to foster trust and a sense of belonging.

Establishing a clear visual hierarchy to ensure seamless navigation across the site.

Selecting a cohesive color palette, typography, and visual elements aligned with the project’s nature.

4. Outcome

A comprehensive UI/UX design that blends a bold, feminine, athletic aesthetic with well-organized content. The result is a professional visual concept for the platform, ready for inclusion in a portfolio.

My Role: UI/UX Designer

Tools: Figma

Project Type: Website UI/UX Design