Taza E-commerce grocery app

Designed a mobile grocery delivery app concept that connects customers directly with local farmers, making it easier to discover and order fresh products through a simple and user-friendly experience.

Key Responsibilities:

- Conducted user research to understand customer needs and shopping habits.

- Created user personas and identified key user pain points.

- Developed user flows to organize the shopping experience.

- Designed wireframes and high-fidelity mobile app screens using Figma.

- Created UI components to maintain visual consistency.

- Built an interactive prototype to demonstrate the main user journey.