Real Estate Meta Ads Campaign | Lead Generation & Performance Marketing

I planned and managed a real estate advertising campaign using Meta Ads (Facebook & Instagram), focusing on generating potential buyers and qualified leads.

My responsibilities included:

- Developing the advertising campaign strategy.

- Audience research and targeting.

- Setting up Facebook and Instagram ad campaigns.

- Generating real estate leads.

- Monitoring campaign performance.

- Analyzing CPL and campaign metrics.

- Optimizing campaigns to improve lead quality and performance.

**Main Objective:**

Attract potential real estate investors and buyers, generate qualified inquiries, and improve advertising performance.

**Tools:** Meta Ads Manager, Facebook Ads, Instagram Ads.

This project demonstrates my practical experience in real estate marketing, paid advertising, and performance optimization.