Dania

Dania

Brand Re-design Identity Project

Food | Middle East | 2026

What is Dania?

Dania is a brand of dried fruits and vegetables, ready to open and eat with no preparation. Its original identity had a genuine idea, a clear green and a light hand-drawn spirit, but it was never built as a system.

Challenge

The icons had no shared rule, three competing typefaces pulled in different directions, and the palette stopped at one green even though the product itself comes in five distinct flavours. The result read as dated next to a product that is genuinely fresh.

Solution

A redesigned identity built around a leaf formed from two overlapping circles, a palette that pairs a deep leaf green with each flavour's own colour, and a website that carries the story alongside the product instead of leading with the logo alone.