English cafe & patisserie

MOUCHE is a premium patisserie and coffee brand built around a distinctive visual identity that blends classic elegance with a playful personality. Inspired by the iconic moustache, the identity translates its curves and character into unique visual elements, creating a memorable and cohesive brand experience.

The project explores the brand through its logo, color palette, typography, custom patterns, and brand applications, bringing together sophistication, creativity, and a touch of charm.

Please take a look at the attached presentation to explore the full visual identity and its applications.