Profitability Dashboard

This project features an interactive Business Intelligence (BI) dashboard developed in Tableau, designed to analyze the Central Superstore retail dataset. The primary objective is to uncover actionable insights regarding sales trends, profitability, customer segmentation, and the impact of discount strategies on overall business performance.

The dashboard employs advanced data visualization techniques, optimizing the data-ink ratio and minimizing cognitive load to empower executive stakeholders in making data-driven decisions.