Overview: Developed a comprehensive brand identity, stationery suite, and mobile app UI for DROP OF LIFE, a life-saving blood donation platform.
The Challenge: Healthcare and social impact apps require instant trust, clarity, and emotional connection. The challenge was to design a clean, approachable visual system that motivates donors and streamlines user engagement.
The Solution: Crafted an intuitive red-and-white medical monogram merging a blood drop with a pulse line, applied seamlessly across app interfaces and corporate stationery.