VIA Basket

VIA is an early-stage marketplace for the Egyptian market: neighbourhood vendors on one side, customers on the other, and the riders who move between them. I lead product and engineering across nine product surfaces — translating marketplace, logistics and operations needs into workflows, architecture and shipped web and mobile products.

The platform today is seventeen application services, a web platform, six applications, cloud infrastructure and production observability. What follows is how it is shaped and how it is run.