Qi Card App Reviews: End-to-End Sentiment & Behavioral Analytics Dashboard

This repository contains an advanced, enterprise-grade Power BI Business Intelligence Dashboard that analyzes over 23,590+ user reviews for the Qi Card application (Iraq's leading electronic payment service) spanning from 2024 to June 2026.

The goal of this project is to bridge the gap between qualitative user feedback and quantitative operational metrics. By engineering advanced data models, data classification pipelines, and DAX calculations, the dashboard uncovers critical pain points, user sentiment shifts, customer loyalty variations (NPS), and psychological behavioral patterns based on user demographics and text characteristics.