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A year of social media design for Qamar Oil — a laser-alternative skincare

brand from Amman, sold across Jordan and the UAE.

The line is built on three touches:

• Diamond Touch — face cream with HA & beeswax

• Silk Touch — advanced formula oil with lupinus seed

• Crystal Touch — sensitive areas cream

The work covers Instagram feed posts and stories: weekly offers and price

lists, Black Friday and seasonal campaigns (Christmas & New Year),

before/after content, giveaway announcements, points-of-sale communication

and product lifestyle scenes — all in a soft pastel & gold identity that

follows the packaging of each product.

Design & Art Direction: Alaa Ajam

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