A&C ESSENCE

In 2023, I was presented with a brief for a perfume

brand from Happy Cloud,

a luxury Arabian perfume brand that expresses

specific people, falconers and falcon owners, who

are people with strong personalities.

This is represented in the identity using influential

elements related to the brand personality, which

expresses sophistication and luxury in a different way

with a strong personality and a proud personality.

My role was to create a logo that expressed the

brand's personality and conveyed the characteristics

of that strong personality through visual elements,

packaging design, and tangible elements, and to

define and implement an art direction that expressed

the brand's characteristics.