EL MIDA (الميدة) JAM

El Maida – Artisanal Jam Brand Identity

A branding and packaging design project inspired by Algerian heritage and traditional zellige patterns. The visual identity combines cultural authenticity with a modern, elegant touch, using rich colors, traditional geometric motifs, and distinctive typography. The packaging was designed to give each jam flavor its own personality while maintaining a consistent brand identity. The project includes label design, color variations, and product mockups that reflect the warmth and authenticity of Algerian culture.