E-commerce Marketplace Analysis

Project Name: E-Commerce Marketplace Analysis | Python & Power BI

Team: Jana Ahmed & Maya Mohamed

My Role: Data Analysis & Power BI Dashboard Development (Team Project)

Situation: E-commerce sales, customer and product data needed structured analysis.

Task: Analyze sales performance, retention, products and regional trends.

Action: Prepared data in Python; created DAX KPIs and interactive Power BI reports with cohorts, filters, drillthrough and tooltips.

Result: Dashboard reports 2.30M sales, 286.36K profit, 12.47% margin, 793 customers and approximately 5K orders.

Tools & Technologies: Python, Pandas, Power BI, DAX.