bluee lagoon

This project involved creating a complete branding system for a real estate company in Hurghada, Egypt, including brand strategy, logo design, and visual identity development. The company’s target audience is from the Czech Republic and Europe. In this project, I focused on the key factors that attract clients, such as the moderate climate, sunshine, and sea, which are the reasons they want to live in Hurghada. Another key element, and the most important one, is trust in the real estate sector. I tried to translate all of this into the logo design and the entire visual identity in a cohesive way that reflects and expresses all the core values on which I based my vision and analysis of the target audience’s psychology.

Throughout the project, I used industry-standard design tools, including Adobe Illustrator, Adobe Photoshop, Adobe After Effects, and Adobe Premiere Pro, to develop and present the brand identity across different visual and communication touchpoints.