campaign for a headphone brand

Aura: Your Sound, Your Aura

A launch campaign for a headphone brand built around Gen Z. I created a neon-lit future city at night that captures energy, freedom, and individuality. Each poster pairs product photography with glowing light effects, sound-wave rings, and bold typography, all tied together by one consistent color system of electric purple, blue, and magenta.

The concept: instead of selling specs, every poster sells a feeling: Wear Your Aura, Feel Your Frequency, Sound Like You. Same tagline, same logo placement, same mood, so the three read as one campaign.

Role: Visual identity, art direction, and poster design.