Executive Sales Intelligence & Global Growth Dashboard (Power BI & SQL)

📈 Executive Overview Dashboard — Multi-Page Sales & Growth IntelligenceData Engineering & Modeling: Integrated custom SQL views (vw_DimProducts, vw_DimTerritories, vw_FactOrderDetails) to build a robust model with centralized DAX measures. High-Level Financial Performance: Tracked enterprise-wide KPIs including 121K total orders, 275K units sold, $10.19M in tax, and $123.22M in total due. Year-over-Year Growth Analysis: Designed time-series comparisons to track growth velocity, identifying peak expansion in 2012 alongside a shift into 2014. Geographic Expansion & Market Share: Mapped regional growth percentages, highlighting strong performance across Germany (22.78%), UK (14.67%), and France (14.23%).