IMDb Top 250: Movie Performance Analysis

# project Overview

An interactive Power BI dashboard built using data from the IMDb Top 250 Movies dataset to analyze movie performance across ratings, gross revenue, genres, directors, release years, and runtime.

The project provides an executive-level overview as well as deeper analysis of movie and director performance, allowing users to explore the dataset through interactive filters and detailed views.

Tools & Technologies

- Power BI Desktop

- Power Query — data preparation and transformation

- DAX — calculated measures and performance KPIs

- Data Visualization & Interactive Dashboard Design.

Key Insights & Strategic Recommendations

The dashboard enables users to identify:

- How movie performance varies across different genres and release periods.

- Differences in gross revenue and ratings across movies and directors.

- Which genres tend to have longer or shorter average runtimes.

- The relationship between IMDb rank, rating, and gross revenue.

- Individual director performance through revenue, ratings, movie count, and duration metrics.