SaaS Business Performance & KPI Analysis | Power BI

Designed and developed an end-to-end SaaS Business Intelligence solution using Power BI, starting from domain research and data generation to KPI definition, data modeling, and dashboard development.

The project was built around the SaaS business model, using publicly available information about Asana (NYSE: ASAN) as a real-world reference for pricing and growth assumptions.

Instead of working with a ready-made dataset, I generated and structured the dataset using AI, then researched the key performance indicators relevant to SaaS businesses and translated their business definitions into analytical metrics and DAX measures.

The dashboard focuses on key SaaS KPIs, including:

• MRR – Monthly Recurring Revenue

• ARR – Annual Recurring Revenue

• ARPU – Average Revenue Per User

• Churn Rate

• MRR Growth %

• Other revenue and customer performance indicators

The project demonstrates the complete analytical process from Domain Understanding → Data Generation → KPI Research → Data Modeling → DAX Development → Data Visualization.

One of the main objectives was not simply to calculate KPIs, but to understand what each metric means, why it matters to a SaaS business, and how it can support business decision-making.